Privacy policy

Last updated: July 1, 2026

This Privacy Policy explains how TrueLight, Inc. (“TrueLight,” “we,” “us,” or “our”) collects, uses, and shares information about you when you visit shoptruelight.com (the “Site”) or buy our products. We limit our collection of personal data to what we need for legitimate purposes, ask for your consent where the law requires it, and respect your right to access, correct, or delete your data. If you have any questions, contact us using the details at the end of this policy.

1. Information we collect

  • Information you give us: your name, email address, billing and shipping address, phone number, order details, and payment information you provide when you create an account, place an order, subscribe to our emails, or contact us. Payment card details are processed by our payment providers, not stored by us.
  • Information collected automatically: when you use the Site we log technical data such as your IP address, browser and device type, pages viewed, and cookie identifiers. See the Cookies section below.

2. How we use your information

We use the information we collect to:

  • process and fulfill your orders and provide customer support;
  • communicate with you about your orders, account, and requests;
  • send you marketing and promotional messages, which you can opt out of at any time;
  • operate, secure, and improve the Site and our products; and
  • comply with our legal obligations and protect our legal rights.

3. How we share your information

We do not sell your personal information. We share it only as follows:

  • Service providers: companies that help us operate our business, such as payment processing, shipping, email delivery, analytics, and hosting. They may use your information only to provide services to us.
  • Legal and safety reasons: when required by law, court order, or a lawful request from public authorities, or to protect the rights, property, or safety of TrueLight, our customers, or others.
  • Business transfers: if we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

4. Cookies

Our Site uses cookies and similar technologies to run the Site, remember your preferences, and measure and improve performance. You can refuse or delete cookies through your browser settings, though some parts of the Site may not work properly if you do. We have entered into a data processing agreement with Google for analytics services.

5. Do Not Track and Global Privacy Control

Our Site responds to Do Not Track (DNT) and Global Privacy Control (GPC) signals. If you enable these in your browser, we will not track your browsing behavior across our Site.

6. Data retention and security

We keep personal information only as long as needed for the purposes described above or as required by law. We take appropriate technical and organizational measures to protect your information against loss, misuse, and unauthorized access, and we require our service providers to do the same. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

7. International transfers

TrueLight is based in the United States and our systems are located there. If you access the Site from outside the U.S., your information will be transferred to, stored, and processed in the U.S., where data protection laws may differ from those in your country. By using the Site you consent to this transfer. Where required, we rely on Standard Contractual Clauses or other lawful transfer mechanisms.

8. Your privacy rights

Depending on where you live, you may have the right to:

  • access the personal information we hold about you and request a copy in a portable format;
  • request that we correct or delete your personal information;
  • opt out of marketing communications and, where applicable, the “sale” or sharing of your data; and
  • not be discriminated against for exercising your rights.

To exercise any of these rights, contact us using the details below. So we can protect your data, we will verify your identity before acting on your request. We will not deny you goods or services, charge you a different price, or provide a lower quality of service because you exercised your privacy rights.

California residents: we have not sold consumers’ personal information in the preceding 12 months. The only category of personal information we have disclosed to service providers for a business purpose in the preceding 12 months is email addresses. You have the rights described above under the CCPA/CPRA.

EEA, UK, Canada, Australia, Brazil, and South Africa residents: you have the equivalent rights granted under your local privacy laws, including the right to access, correct, delete, or restrict processing of your data, and the right to lodge a complaint with your local supervisory authority.

9. Children

Our Site is not directed to children, and we do not knowingly collect personal information from children under the age of consent in their country of residence. If you believe a child has provided us with personal information, please contact us and we will delete it.

10. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date above and post the new version on this page. We encourage you to review it periodically.

11. Contact us

If you have questions about this Privacy Policy or how we handle your data, contact us:

TrueLight, Inc.
5836 S. 228th St, Kent, WA 98032, United States
Email: info@shoptruelight.com